Practical guide

10 steps to unlocking the content dungeon

Find out how to unlock the content that already exists in your organisation

You’ve already got all the content you’ll ever need. But unlocking it is a tricky task

This practical guide takes lessons and examples from client-side marketers at large B2B brand who've succeeding in unlocking the intellectual property, insights and opinion in their organisations – turning it into great marketing content.

In this guide, you'll get:

  • Tips and tricks for getting great content from your busy Subject Matter Experts
  • Examples of how to re-use and re-spin existing content
  • A framework for developing an ongoing contentprogramme

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